Simon Anholt is an independent policy advisor who works with the Heads of State, Heads of Government and administrations of nations, cities and regions worldwide to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. These strategies are typically in the areas of economic competitiveness, public diplomacy, cultural policy and cultural relations, national identity and reputation, educational policy, regional integration, export promotion, tourism, foreign direct investment, security and defence, immigration and related areas of social policy, language policy, sustainability, talent attraction and major international events. Anholt is the editor of the quarterly journal, Place Branding and Public Diplomacy which is the only professional and academic journal devoted to the measurement, management and study of place image.