Gunter Pauli?Expert on Designing Competitive Businesses, Innovation Accelerator, Global Educator Serial entrepreneur Gunter Pauli’s avowed mission is to beat the present system in which whatever is good for your health and the environment is expensive. What is necessary for life, he believes, should be free. He created the first ecological factory, a wooden structure with the biggest grass roof, producing soaps. However, when he learned that the increased demand for the core raw material (palm oil) lead to the destruction of the rainforest, and the habitat of the orang utan, he decided to rethink his competitive business model. Since 1994, Gunter has been searching for the science to underpin business models that achieve this vision. He’s inspired by natural systems, where full employment and renewable energy is the norm. Based on a hundred proven innovations, Gunter designed a new, better-than-green business paradigm known as the Blue Economy. That’s also the title of his latest book, already translated into over twenty languages including Korean. His latest work is focusing on outcompeting nuclear through “consensus and cash”, bringing such breakthrough technologies to the market that it is possible to buy the nuclear power stations. The German, Japanese and South African government are studying his options. Each week Gunter presents an innovative business via open source, with fifty-five already available online. He has also written over a dozen books, including several for children.