A strategic leader recognized for redefining the innovation landscape of the global tech industry, Anna Baird currently serves as the Chief Customer Officer for Generative AI GTM (Go-To-Market) at Google Cloud, playing a pivotal role at the forefront of digital transformation. As a core member of the Google Canada Leadership Team, she disseminates organizational innovation strategies to executives and boards of directors of major global corporations, focusing on business model restructuring through AI adoption and the establishment of advanced data-driven decision-making systems. In particular, Anna Baird provides a unique business guide that combines ‘customer empathy’ with ‘operational rigor’ to ensure that technological progress leads to actual revenue generation and sustainable growth for enterprises, actively sharing these insights at global forums and summits.

Known within Google as an ‘innovation evangelist,’ Anna Baird has empirically demonstrated how Google’s pursued ‘10X growth mindset’ and ‘psychological safety’ serve as the driving forces behind disruptive innovation. Prior to joining Google Cloud, she advised world-leading companies on business strategy as a Global Professional Services Client Leader at LinkedIn, the global business networking platform, and built solid practical expertise by serving as a director of digital transformation and customer experience (CX) strategy for over 15 years at world-class consulting firms, including PwC. She majored in Political Science and Economics, and Journalism at Carleton University and the University of British Columbia in Canada, maintaining an integrated perspective that encompasses humanistic insight and economic analytical power.

Furthermore, Anna Baird is a respected expert in the business field and a popular speaker who delivers major keynote addresses at the world’s most prestigious conferences. In recent years, she has emerged as a prominent figure in the digital asset and AI industries, establishing herself as a leading advocate for technological innovation. She believes that technology demonstrates its true value only when combined with the cultural foundation of an organization rather than remaining a mere tool, and she particularly emphasizes product accessibility and inclusivity as core business values. Currently, Anna Baird supports the growth of promising startups through her advisory firm, Cocoon Advisory, while taking the lead in building next-generation leadership based on diversity by active involvement as a WNORTH director and an advocate for the UN’s ‘HeForShe’ campaign. Through these activities, Anna Baird is establishing a firm position as a global private-sector leader advocating for ethical AI guidelines and human-centered technological innovation in the era of generative AI.