Margaret Heffernon is the CEO and author. She was born in Texas, USA, and grew up in the Netherlands and studied at Cambridge University in England. She worked for BBC Radio and later became a TV documentary producer. She made a documentary about major topics such as 20th century women"s history and the French Revolution. In 1994, she moved to the US and joined S & P, Peter Lynch and Tom Peters to enter the business in earnest. CMGI, InforMation Corporation, and ZineZone. She is a visiting professor at the Simons College in the United States and a member of the British Royal Theater School. The key to determining people"s behavior is the brain, and social issues are based on the idea that all members of society are responsible, and they have studied social big and small confusion and crisis through means of brain science, Incredible facts in "intentional eye cold". In recognition of his achievements, she became the finalist of the Financial Times and Goldman Sachs 2011 Business Book of the Year.