Rob Davidson’s main areas of expertise are conferences and business travel, and over the last fifteen years he has written widely on these themes. In addition to writing books, he regularly writes articles for the professional business travel and tourism press, including Conference News. He is regularly invited to speak at international conferences on themes linked to business tourism. Since 2002, Rob has been employed on a consultancy basis as Industry Analyst by Reed Travel Exhibitions, for whom he carries out ongoing research. At IBTM World in Barcelona each year, he launches his annual report, Trends Watch, on trends in the meetings and business travel industry worldwide. For the past 5 years, he has been included in Conference & Incentive Travel magazine’s ‘Power 50’ ? the 50 most influential people in the UK conference industry.