Ian Yeoman is a futurologist specialized in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction.
Ian was a Senior Lecturer at Edinburgh Napier University and University College Birmingham. He is editor of the Journal of Revenue & Pricing Management, co-editor of the Journal of Tourism Futures and editor of Channelview's Tourism Futures book series. He is the author and co-editor of 18 books about tourism including the 'Future of Food Tourism' and '2050: Tomorrows Tourism'.