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Guidance to Collection and Use of Personal Information

[ Information to be Collected ]
- Mandatory : Name, Organization, Position, E-mail, Telephone number
- Optiona l: Mobile phone number

[ Purposes of Collection and Use of Personal Information ]
- Basic Information of the person who requested speaker, for the purpose to respond
- Basic Information of the person who agreed to receive newsletter, for the purpose to send newsletter.
- Enhancement of service quality (Customer-oriented service)

[ Period of Retention and Use of Personal Information ]
- In principle, personal information collected from speaker request and newsletter subscription will be retained in the database for 3 years. It is only used for speaker request related consultation, newsletter mailing service and enhancement of service quality. All personal information is destroyed immediately after 3 years.

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Personal Information Protection Policy

[ Menu to be Gathering Information ]
- Speaker Invitation Inquiry
- Newsletter Submission

[ Personal Information to be Collected ]
- Name, Organization, Position, E-mail, Telephone number, Mobile phone number

[ Purposes of Collection and Use of Personal Information ]
- Basic Information of the person who requested speaker, for the purpose to respond
- Basic Information of the person who agreed to receive newsletter, for the purpose to send newsletter.
- Enhancement of service quality (Customer-oriented service)

[ Period of Retention and Use of Personal Information ]
- In principle, personal information collected from speaker request and newsletter subscription will be retained in the database for 3 years. It is only used for speaker request related consultation, newsletter mailing service and enhancement of service quality. All personal information is destroyed immediately after 3 years.

SPEAKERSSearch for the Speakers

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Speaker Invitation Inquiry
Ken Segall
Apple, Former Branding Lead of Think Different campaign
Innovation, Technology(ICT)

Ken Segall is the author of the New York Times Best Seller "Insanely Simple: The Obsession That Drives Apple’s Success." As an advertising creative director, he worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. Ken led the team that created Apple’s famous Think different campaign and started Apple down the i-road by naming the iMac. He has also been a global creative director for other iconic brands, including IBM, BMW, Intel and Dell. Currently, Ken does creative work, branding and product naming for major brands; he blogs about technology and marketing at kensegall.com and he has fun with it all at the Apple satire site Scoopertino.com. 

Organization / Position
Apple Former Branding Lead of Think Different campaign
Education
Penn State University BS
Career
Creative Consultant
Publication
Insanely Simple: The Obsession That Drives Apple’s Success
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