Adrian David Cheok (www.adriancheok.info) is a Full Professor at Keio University, Graduate School of Media Design. He is Founder and Director of the Mixed Reality Lab, Singapore. He was previously Associate Professor in the Department of Electrical and Computer Engineering, National University of Singapore. He has previously worked in real-time systems, soft computing, and embedded computing in Mitsubishi Electric Research Labs, Japan. Amongst numerous high quality academic journals, keynotes, exhibitions, he was featured in worldwide broadcasts on his research such as CNN and Discovery Channel. In addition he was the recipient of numerous prestigious awards and prizes such as the A-STAR Young Scientist of the Year, Hitachi Fellowship, SCS Singapore Young Professional of the Year, Microsoft Research Award in Gaming and Graphics, C4C Children Competition Prize, Integrated Art Competition Prize, Creativity in Action Award, Mindtrek Award, and was awarded Young Global Leader 2008 by the World Economic Forum.